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Bentley refreshes its brand image and dealer network
A new global brand vision arrives, designed to make the showroom and digital experience more consistent.
26 September 2026 1 min read 4 views
Bentley has unveiled a new brand identity that will guide both the company and its retailers. The aim is to present a more modern and consistent image, aligned with the Crewe brand’s strategy.
The project also involves dealerships, which will adopt a style more in step with the brand’s positioning. For customers, this means a more recognisable experience from the first contact to the handover of the car.