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Bentley refreshes its brand image for dealers and customers
The Crewe company unveils a new brand vision, designed to be more modern, consistent and focused on the dealership experience.
26 September 2026 1 min read 0 views
Bentley has unveiled a new brand identity involving both the company and its retail network. The goal is to make the brand story and customer experience more consistent, with an updated visual language and a more coherent approach across digital channels and showrooms.
The overhaul aims to highlight Bentley’s heritage while projecting a more contemporary image. For Italian readers, the message is clear: even in the luxury market, the buying experience is becoming more central, refined and recognisable at every customer touchpoint.