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Bentley refreshes its image and dealer network with a new direction
The British brand unveils an updated vision for the marque and its showrooms, focusing on luxury, consistency and customer experience.
26 September 2026 1 min read 0 views
Bentley has unveiled a new brand identity that also involves its retailers, with the aim of making the customer journey more uniform and recognisable. The project updates visual language, spaces and the way the cars are presented.
For the British manufacturer, the relaunch is based on more modern showrooms and an image that is more in step with the brand’s transformation. A move that looks both at the luxury market and at the challenge of staying true to its heritage.