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Built-in fridges: EVs need useful features, not gimmicks

In China’s NEV market, the race for flashy extras is growing, but usage data suggests many of them add cost without real value.

9 October 2026 1 min read 5 views

In China’s electric and plug-in hybrid market, manufacturers are competing with gadgets such as mini-fridges, extra screens and expensive comfort features. Yet data shows that built-in fridges are used by only 5% of owners.

The message for the industry is straightforward: chasing attention-grabbing options can distract from the basics, such as range, charging, efficiency and build quality. For Italian buyers too, the real value of a NEV remains in what matters every day.