Built-in fridges: EVs need useful features, not gimmicks
In China’s NEV market, the race for flashy extras is growing, but usage data suggests many of them add cost without real value.
In China’s electric and plug-in hybrid market, manufacturers are competing with gadgets such as mini-fridges, extra screens and expensive comfort features. Yet data shows that built-in fridges are used by only 5% of owners.
The message for the industry is straightforward: chasing attention-grabbing options can distract from the basics, such as range, charging, efficiency and build quality. For Italian buyers too, the real value of a NEV remains in what matters every day.