BYD challenges Hyundai in Korea with its electric push

BYD is speeding up its expansion in South Korea and is trying to chip away at Hyundai’s long-standing lead in the domestic market. The Chinese brand is broadening its presence with competitive electric models, relying on aggressive pricing and growing demand for battery-powered cars.

For the Asian market, this opens a new battleground: on one side a deeply rooted local giant, on the other a Chinese automaker expanding fast. For Italian readers, the message is clear: the EV race is no longer only a European story, but also one playing out in some of Asia’s most protected markets.