Car care products in Russia: market set to grow through 2027

The Russian car care products market is entering a period of solid growth, driven by stronger interest in vehicle maintenance, cleaning and protection. An older vehicle fleet and higher demand for at-home use products are also supporting the trend.

The most dynamic categories include shampoos, waxes, polishes and interior cleaners. E-commerce is also gaining ground, making it easier to compare prices and choose local or international brands. For Italian motorists, the takeaway is clear: the aftermarket continues to move toward fast, convenient and more specialized services.