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Ceer unveils its first EVs as Saudi Arabia targets auto leadership
The Saudi brand has shown its debut electric models, aiming to become a regional automotive player in the Middle East.
22 September 2026 1 min read 2 views
Ceer has revealed its first electric models, a key milestone for the Saudi brand created to strengthen the country’s automotive industry. The goal is straightforward: build a hub able to compete across the Middle East and attract investment and expertise.
The launch comes as Riyadh speeds up its push to diversify beyond oil. For European readers, it is another sign that the EV race is no longer limited to China, Europe and the United States, but now includes new entrants eager to gain ground.