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Chery brings Exeed to Australia in an internal brand challenge
The Chinese group is preparing Exeed’s Australian debut, adding its premium brand alongside Omoda and Jaecoo.
29 October 2026 1 min read 17 views
Chery is preparing to introduce Exeed to the Australian market. The new premium brand will join Omoda and Jaecoo, which are already part of the Chinese group’s international strategy, creating internal competition between models that could share similar sizes and prices.
The range planned for Australia has not yet been detailed, and official launch timing is still pending. Exeed is expected to focus on larger SUVs and electrified vehicles, strengthening Chery’s position in the local market.
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