Chery pushes Freelander into Middle East markets

Chery has confirmed support for Freelander’s growth in the Middle East, an important piece of the Chinese group’s international strategy. The goal is to strengthen the brand’s presence in a region where demand for SUVs and electrified models keeps rising.

For Italian readers, the news shows how the Gulf has become a key battleground for Asian carmakers: dealer networks, brand image and new distribution agreements are now essential to win ground beyond China.