China pushes automakers to stop price wars

Chinese authorities have told automakers to avoid fresh price battles after months of heavy discounts squeezed margins and unsettled the industry. The message is clear: growth cannot rely on endless cuts.

For brands operating in China, including European makers, the picture remains difficult: the market is huge but increasingly competitive. Beijing’s stance is aimed at restoring balance and reducing excesses in a sector that is central to the global EV business.