Chinese brands turn up the heat on European carmakers in Paris

The Paris Motor Show made one thing clear: the Chinese challenge is now a major issue for the European car market. More brands from China than ever are using the event to push electric models, technology and sharp pricing.

For long-established European manufacturers, the pressure is rising on their home turf. The French event shows that competition is no longer just about sales volumes, but also about innovation and the ability to win over buyers who are increasingly focused on value.