Chrysler is preparing two new SUVs priced under $30,000

Chrysler is working on two brand-new SUVs with a starting price below $30,000. The plan is straightforward: get back into the game in a segment where design, tech and, above all, an attractive sticker price matter most.

For European readers, it is an interesting sign. In the United States too, affordable pricing is becoming crucial. If the project reaches production, these models could give new momentum to a brand looking for a fresh start in the American market.