Customer satisfaction: premium brands are losing ground

The customer satisfaction ranking shows a changing market: premium brands no longer dominate as they once did, leaving room for marques seen as more practical and dependable. At the top, brands that combine quality, comfort and more balanced running costs are holding their ground.

For Italian drivers, the message is clear: prestige alone is not enough. Service, technology, everyday reliability and long-term value matter more and are reshaping preferences even beyond the luxury segment.