Diwali to lift the market as new car launches arrive

The Diwali period usually brings a strong rise in car purchases in India, and this year manufacturers are counting on new launches to tap into that demand. With promotions, quick deliveries and updated versions, the market is aiming to catch private buyers and families looking for a fresh model.

For the industry, it is a key window: festive sales carry real weight in year-end results and can also support segments such as SUVs and small cars. It is a reminder that seasonal strategies remain crucial for keeping customers interested.