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Electric cars soar, while the wider market slows down

EVs set a new sales record, but the traditional market is weakening under high rates, prices and softer demand.

11 September 2026 1 min read 18 views

Electric cars reached a new sales peak, confirming themselves as the most dynamic part of the market. Growth was driven mainly by more affordable models, incentives and a wider range of choices.

At the same time, the overall market showed signs of strain: registrations of traditional cars declined, held back by higher financing costs and more cautious buyers. For Italy, the message is clear: the electric transition is moving ahead, but its pace will depend on prices, charging infrastructure and support policies.