Market & IndustrySmart
eReadiness 2026: the auto market speeds up toward digital
PwC outlines a sector in transition: more software, more connected services and competition increasingly driven by data.
2 October 2026 1 min read 3 views
The automotive market is entering a new phase, where value no longer comes only from the vehicle itself but from the digital experience. According to PwC, connectivity, software services and data-driven solutions will grow sharply in the next few years, with direct effects on sales, aftersales and customer loyalty.
For Europe and Italy, this means rethinking business models, investments and skills. Automakers will need to move faster on electrification, digital platforms and aftersales services, while those able to combine technology and mobility can gain ground in an increasingly competitive market.