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Filosa: the US car market plays almost its own game globally

Stellantis’ CEO says the American industry starts from a clear advantage: rules, scale and strategy make the challenge uneven.

12 September 2026 1 min read 22 views

According to Stellantis’ top executive, the US auto market does not really compete on equal terms with the rest of the world. A highly protected industrial ecosystem, huge volumes and a demand structure different from Europe are at the center of the issue.

For companies operating in Europe, including Italy, the message is clear: selling in the US remains possible, but it requires investment, targeted products and a strategy able to withstand a much more favorable environment for domestic manufacturers.