Ford returns to rallying: what will change for road cars

Ford’s return to rallying brings the brand back to a discipline that is valuable for developing and showcasing sporting technologies. Competition will also help strengthen its connection with enthusiasts and increase the visibility of its road-car range.

Experience gained on special stages could influence engines, suspension settings, electronics and all-wheel-drive systems for future performance models. For Italian buyers, the project mainly signals a possible revival of Ford’s sporting identity, with benefits for cars designed for everyday roads.