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Formula E targets US growth with Ellie Norman’s strategy
The former F1 marketing chief is driving the electric series’ expansion with a challenger-style approach in the United States.
29 September 2026 1 min read 0 views
Formula E is working to strengthen its presence in the United States by relying on Ellie Norman, former Formula 1 CMO, now at the center of the electric championship’s growth strategy. The goal is to present itself as a fresh, more accessible alternative to established motorsport giants.
For Italian readers, the message is clear: the electric world championship wants a stronger voice in the American market, where image matters as much as the on-track product. This new phase is built around marketing, positioning and brand identity.