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Geneva Becomes Gooding Christie’s New Stop
The auction house strengthens its European presence, targeting one of the key markets for collector cars.
3 October 2026 1 min read 2 views
Gooding Christie’s has chosen Geneva as its next base for operations, underscoring the growing importance of the European market for historic and collector cars.
The Swiss city, long a reference point for high-profile automotive events, will give the auction house a strategic showcase to reach collectors, investors and enthusiasts from Italy and abroad.