GM and Ford are losing ground in the U.S. market

General Motors and Ford are seeing their share of the American car market decline, while other manufacturers are moving ahead in key areas such as compact SUVs, crossovers and EVs. The trend points to growing pressure on Detroit’s historic brands, which are increasingly exposed to competition from Asian automakers and new entrants.

For Italian readers, it is a useful warning: even the biggest names in the industry are not immune to a fast-changing market, where technology, price and lineup now matter as much as the badge on the hood.