GM and Ford are losing U.S. market share, forecaster warns

General Motors and Ford are seeing their share of the U.S. auto market decline, according to an industry analyst. The drop reflects tougher competition, especially from foreign brands and manufacturers focused on electric vehicles.

For the American car industry, it is a meaningful warning: the legacy giants are still strong, but they no longer dominate as they once did. The trend also matters in Europe, where it highlights how much the global market now rewards technology, competitive pricing and faster product updates.