Market & IndustrySmart
GM and Ford seen losing U.S. market share, forecast warns
A new outlook points to a decline for Detroit’s two giants as Tesla and Asian brands keep increasing pressure in the U.S.
27 September 2026 1 min read 0 views
General Motors and Ford could lose ground in the U.S. car market, according to a new forecast that points to a gradual erosion of their share. The pressure comes from tougher competition from Tesla, Toyota and Korean brands, as well as shifting customer preferences.
For the two Detroit giants, the key challenge is defending both volumes and margins in a highly competitive environment. For Italian readers, it is a useful signal: the U.S. market is moving toward more electric vehicles, SUVs and increasingly tech-heavy pickups, putting long-established automakers under strain.