Market & IndustrySmart
GM and Ford set to lose U.S. market share, forecast says
The U.S. market is getting tougher, with Detroit’s giants expected to give ground to rivals and Asian brands.
27 September 2026 1 min read 0 views
A new forecast suggests General Motors and Ford are likely to see their U.S. market share slip. The decline points to stronger competition, especially from brands focusing on pricing, technology and a broader model lineup.
For Italian readers, the takeaway is clear: even in mature markets, pressure on long-established carmakers is rising. Costs, incentives and the shift toward electrification are all reshaping the balance among the industry’s biggest players.