Market & IndustrySmart
GM keeps the US sales lead, but Toyota cuts the gap
In the first half of the year, the Detroit group stays on top, while the Japanese automaker advances in a still-strong US market.
2 October 2026 1 min read 6 views
General Motors keeps the top spot in US sales, but its lead over Toyota is narrowing. In the first six months of the year, the Detroit group remains ahead, helped by pickups and SUVs in a market that still favors higher-margin models.
Toyota, however, is growing faster and moving closer to the lead. For Italian readers, the key point is that the US market remains dominated by large vehicles and huge volumes, with Japanese brands becoming increasingly competitive across the Atlantic.
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