Golden September set to lift China’s car market

China’s passenger car market is expected to end September with about 1.69 million retail sales, marking a clear step up from previous months. The traditional “Golden September” period remains one of the strongest sales windows of the year, as demand rebounds after the summer slowdown.

Industry players are counting on discounts, new model launches and consumer incentives to support the market. For European and Italian brands, the figures underline how important and highly promotional the Chinese market remains at the end of the quarter.