Honda turns concept bike into a star at Onitsuka Tiger runway show
The Japanese brand showcased its concept motorcycle on the catwalk with a special Onitsuka Tiger-themed livery.
Honda took its concept motorcycle out of the usual motor show setting and placed it inside a fashion runway event, drawing attention with an unusual stage presence. The prototype, already designed to stand out with its shape and proportions, was reworked with a special livery created together with Onitsuka Tiger.
The move blends style, design and brand image, showing how motorcycles can also become pop culture objects. For Honda, it is a different way to present its vision, closer to fashion than to performance alone.