Market & IndustrySmart
Hyundai and Kia lose ground in China as market share falls to 0.6%
Growing competition from local automakers is further shrinking the presence of the two Korean brands in China.
25 October 2026 1 min read 16 views
Hyundai and Kia are continuing to lose ground in China, where their combined market share has fallen to 0.6%. The figure highlights the difficulties faced by the two Korean brands in one of the world’s most important automotive markets.
The main factor is the advance of Chinese automakers, which are increasingly competitive in terms of pricing, technology and electric vehicles. Strong local pressure is making it difficult for Hyundai and Kia to regain ground despite their long-standing presence in the country.
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