Market & IndustrySmart
Hyundai CEO warns Chinese cars could overrun US market without limits
According to Hyundai’s CEO, the United States could face the same pressure seen in Europe unless stricter rules are imposed on Chinese automakers.
19 September 2026 1 min read 13 views
Hyundai’s chief executive says the American market could come under the same strain already visible in Europe, where Chinese brands have expanded quickly thanks to aggressive pricing and strong industrial scale.
In his view, without barriers or protective measures, manufacturers from China could win significant share in the US as well. A development that matters to the global industry and, indirectly, to Europe too, where competitiveness and investment are under pressure.