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Jaguar changes face with new electric model that splits opinion
The British brand reveals the car that previews its move toward a fully electric, premium future, with styling made to polarise.
7 October 2026 1 min read 2 views
Jaguar has unveiled its new electric model, a car that previews the brand’s shift toward a fully premium, zero-emission lineup. Its design breaks sharply with the past and aims to stand out in the upper end of the market.
The move is bold and already divisive: some see a fresh start, others worry it goes too far. For Jaguar, though, it is a crucial step to rebuild momentum in Europe and attract buyers looking for luxury electric cars.