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Jaguar returns with a £130,000 electric coupe
The British brand launches its comeback with a striking EV, high-end positioning and a price tag fit for luxury buyers.
8 October 2026 1 min read 3 views
Jaguar starts its comeback with an electric coupe priced at around £130,000, a model that previews the brand’s new direction. The car focuses on dramatic styling and a premium approach, with the aim of bringing Jaguar back into the luxury-car spotlight.
For Italian readers, it is a key sign: the Coventry-based marque wants to play at the top end of the EV market, where image, technology and margins matter. This debut will be the first real test of whether the new positioning can win buyers beyond the UK as well.