CarsSmart
Jaguar returns with a new EV after rebranding backlash
The British brand unveils the first model of its new era, with fresh design and a fully electric strategy.
9 October 2026 1 min read 4 views
Jaguar has unveiled a new electric car, marking a key step in its relaunch plan. The British brand is aiming to refresh both its image and its products after recent criticism over its rebranding campaign.
The new model points to the direction of the future lineup: sharper styling, premium positioning and zero-emission technology. For European markets, including Italy, it is an important signal: Jaguar wants to regain ground in the upper-end segment, but only as an electric brand.