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Jaguar Type 01: the new flagship EV is already dividing opinions

The British brand unveils the most important project in its recent history: bold styling, electric power and a truly premium price tag.

7 October 2026 1 min read 1 views

Jaguar has shown the Type 01, the model meant to relaunch the brand at a crucial moment. It is a large electric sedan-coupe designed to bring the British maker back into the premium spotlight with a far more daring look than before.

The reveal comes after months of anticipation and is meant to mark a complete turning point for Jaguar: a new design identity, battery power and a high-end market position. The key question now is whether this radical move will win over customers or push away those looking for continuity with the brand’s heritage.