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Jaguar Type 01: the premium electric car targets the US

Jaguar presents the Type 01, a new electric car aimed primarily at affluent American customers.

9 October 2026 1 min read 4 views

Jaguar has presented the Type 01, a new electric car developed to strengthen its position in the premium segment. The model is aimed particularly at wealthy motorists in the United States, a market considered strategic by the British brand.

The Type 01 is part of Jaguar’s transformation towards a more exclusive, fully electric range. Further technical details have not yet been released: the model’s positioning and target audience are the key elements of the announcement.