Japanese anime market tops 4 trillion yen for the first time

Japan’s anime market has surpassed 4 trillion yen for the first time, reaching a historic record. The sector was boosted mainly by rising overseas revenue, the strength of digital platforms and a solid performance at the box office.

For Italian readers, it is a clear sign that Japanese pop-culture content remains a huge business asset, able to drive investment, licensing and merchandising well beyond Japan’s borders.