CarsSmart
JETOUR debuts in Romania as the Chinese brand enters Europe
Part of the Chery group, JETOUR opens in Romania with an SUV lineup designed to gain ground in Europe.
12 September 2026 1 min read 29 views
JETOUR has chosen Romania as its entry point into Europe. The Chinese brand, part of the Chery group, is focusing on SUVs to build visibility in a market that is increasingly open to Asian cars.
The move marks another step in the brand’s international expansion, as it looks to grow beyond China with modern-looking models and competitive pricing. For European buyers, Romania is the first real test.
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