Electric cars in Australia? For one executive, the surge will be swift

A senior car executive has made an unusual prediction about the future of electric cars in Australia: in his view, adoption could rise quickly and become almost unavoidable for many buyers. The comparison may sound odd, but the message is straightforward: once a product wins people over, habits can change fast.

For the Australian market, though, the shift is not yet complete. Prices, charging infrastructure and doubts about range are still holding some drivers back. Italy is facing a similar path: demand is growing, but stronger confidence is needed before a true mass-market breakthrough.