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Lepas Debuts in the UK With Three Experience Zones
Chery’s new brand lands in London with an immersive format designed to introduce itself to British customers.
10 September 2026 1 min read 19 views
Lepas, a new brand from the Chery group, has chosen the UK for its European market debut. The launch was supported by three experience zones designed to highlight the brand’s identity, technology and positioning.
The initiative aims to build awareness in a key car market, where Chinese brands are steadily expanding their presence. For Italian readers, it is another sign of the aggressive strategy Asian manufacturers are using to gain ground in Europe.