LiveWire raises alarm: the future of Harley-Davidson’s electric brand is uncertain
Harley-Davidson’s electric division says it may run out of cash, as weak sales, losses and a tough market weigh on the business.
LiveWire, Harley-Davidson’s electric spin-off, has acknowledged that its ability to keep operating is no longer assured. In its latest financial report, the company says it does not have enough resources to support the business in the long term without fresh capital or other extraordinary measures.
The pressure comes from still-weak sales, high costs and a two-wheel EV market that is growing more slowly than expected. For Italian readers, it is a notable sign that even major brands are struggling to turn electric motorcycles into a stable business.
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