LiveWire revenue rises, but company questions its ability to continue

LiveWire closed the third quarter with revenue up 38% compared with the same period a year earlier. The result confirms improved activity for Harley-Davidson’s electric motorcycle brand, which is still trying to gain ground in a highly competitive market.

However, the growth is not enough to remove the company’s difficulties. In its financial filings, LiveWire raised substantial doubt about its ability to continue operating, pointing to pressure from liquidity and financial results. The brand will therefore need to combine stronger sales with a credible plan for long-term financial sustainability.