McLaren and fashion: 46 designers reinterpret its Formula 1 history
A special project brings design and motorsport together, turning the papaya livery into a canvas for McLaren’s key moments.
McLaren involved 46 fashion designers in a project created to celebrate its Formula 1 heritage through artistic interpretations inspired by the team and its papaya identity. The initiative highlights the connection between racing, style and the British squad’s visual image.
The creatives reworked iconic McLaren references into original sketches and graphics, offering a fresh take on the team’s sporting legacy. It is a project aimed at both motorsport fans and design enthusiasts.