McLaren unveils Front Row, a new project built for racing

McLaren presents Front Row, a piece of content that puts the link between design and performance at the center. The British brand shows how every styling choice starts with a clear goal: making the car effective on track and instantly recognizable outside the garage.

For Italian fans, it is another sign of the direction taken by the Woking manufacturer, long known for combining engineering and image. The message is clear: at McLaren, form does not just follow function, it becomes part of the racing project.