MINI launches the world’s first JCW Garage in Bundang

MINI has unveiled the world’s first JCW Garage in Bundang, South Korea, a space created to highlight the brand’s sporty side. The setting features racing-inspired design elements and visual references to the John Cooper Works range.

For enthusiasts, it works as a meeting point between display, brand experience and racing identity. The initiative shows how MINI is investing in personalization and performance image to strengthen its appeal among sport-minded customers.