Online Reviews Are a Resource Dealerships Need to Manage
MotoMinute urges the motorcycle industry to treat customer feedback as an operational asset, much like inventory.
Online reviews play an increasingly important role when customers choose a motorcycle, accessory or service. MotoMinute therefore advises industry operators not to regard them as occasional comments.
Replying to customers, monitoring recurring issues and highlighting positive feedback can help dealerships and powersports companies strengthen public relationships. In this view, reviews become a resource that requires ongoing management, much like a warehouse.
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