Market & IndustrySmart
Paris Motor Show, Chinese advance puts Europe under pressure
Chinese brands are making a record appearance in Paris as European carmakers face increasingly aggressive competition.
9 October 2026 1 min read 5 views
The 2024 Paris Motor Show is seeing an unprecedented turnout of Chinese carmakers. BYD, Leapmotor and other Asian brands are mainly presenting electric and hybrid models, strengthening their visibility in the European market.
The offensive comes at a difficult time for the continent’s industry, which is facing high costs, weaker demand for electric cars and growing price pressure. The French event therefore highlights the rapid shift in global automotive power.