Paris Motor Show: Chinese offensive challenges European carmakers
New electric models and a more aggressive Asian presence intensify competition in the European car market.
The Paris Motor Show highlights the rivalry between European and Chinese carmakers. Renault presents the new electric 4, while BYD and Leapmotor strengthen their presence with models designed for the Old Continent.
Competition is increasing as demand for electric cars slows and the European Union considers trade measures against Chinese imports. European brands are relying on design, technology and more affordable prices to defend market shares under growing pressure.