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Paysafe adds its name to an electric racing team to boost its brand
The payments company links its brand to zero-emission racing to raise visibility and consumer awareness.
3 October 2026 1 min read 2 views
Paysafe has chosen electric motorsport as a showcase for its consumer brand, adding its name to a team competing in zero-emission racing. The goal is to benefit from the growing attention around sustainable motorsport and strengthen the brand’s presence with a wider audience.
The move highlights how electric racing is becoming a strategic marketing platform. In Italy, where Formula E and other green championships are drawing more interest, deals like this show that teams are not only selling performance, but also commercial visibility.