CarsSmart
Range Rover enters the electric era with a £154,070 starting price
The brand’s first battery-powered SUV arrives with a very high price tag and targets the luxury premium segment, as Italy watches the shift.
3 September 2026 1 min read 12 views
Range Rover officially enters the electric era with its first zero-emission model, designed to preserve the brand’s character and premium image. The starting price in the UK is £154,070, placing it firmly in the upper end of the luxury market.
For Italian buyers, it is a clear sign that electrification among large premium SUVs is moving forward, though it remains aimed at a very select audience. The new model focuses on comfort, technology and prestige, challenging German rivals in one of the most exclusive segments.