CarsSmart
RAV4 Plug-in Hybrid: Toyota targets New Zealand with a quirky campaign
A fake car editorial team launched Toyota’s plug-in SUV, mixing irony and promotion to draw attention to the model.
22 September 2026 1 min read 4 views
Toyota brought the RAV4 Plug-in Hybrid to New Zealand with an offbeat communications move: a fake team of car reviewers introduced the model as if it were a real road test.
The campaign is designed to boost visibility for the plug-in hybrid SUV, one of Toyota’s key models, in a market where efficiency, electric range and practicality remain central concerns for new-car buyers.
Ask MOTORINEWS24
Questions about this article or the world of motors
Frequently asked questions
Motor questions only · max 3 per day
3 questions left today
Related articles
CarsSmart
RAV4 Plug-in Hybrid debuts in New Zealand with an unusual campaign
22 September 2026 1 min read 6
CarsSmart
Toyota RAV4 Plug-in Hybrid debuts in New Zealand
22 September 2026 1 min read 5
Electric & GreenSmart
EV Experience 2026, The Pack Plaza brings a Benelux first to Italy
22 September 2026 1 min read 5
Electric & GreenSmart
THE PACK Plaza at EV Experience 2026: Benelux debut and tickets up for grabs
22 September 2026 1 min read 8