Richard Worsham revives the idea of a modern American motorcycle
His company aims to build a U.S.-made two-wheeler that blends identity, technology and contemporary design.
Richard Worsham leads a project aimed at bringing back to the United States a motorcycle with a strongly American character, but updated for today’s riders. The goal is to stand out in a market dominated by historic names and products often designed for a global audience.
The company is targeting a premium positioning, with a focus on style, build quality and recognizability. For the motorcycle industry, it is also an interesting signal for Europe: “Made in the USA” is looking for space not just through nostalgia, but through a new and competitive product.
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